da Wikipedia
The "Five Ws" (and one H) were memorialized by Rudyard Kipling
in his "Just So Stories" (1902),
in which a poem accompanying the tale of "The Elephant's Child"
opens with the lines

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
I send them over land and sea,
I send them east and west;
But after they have worked for me,
I give them all a rest.

I let them rest from nine till five.
For I am busy then,
As well as breakfast, lunch, and tea,
For they are hungry men:
But different folk have different views:
I know a person small —
She keeps ten million serving-men,
Who get no rest at all!
She sends 'em abroad on her own affairs,
From the second she opens her eyes —
One million Hows, two million Wheres,
And seven million Whys!